Masturbation Gap
The current masturbation gap between men and women is at 68%, that’s revealed in a survey of July 2020 by the popular sex toys brand Womanizer with 7,000 participants from 14 countries. One-third of the female participants admitted they don’t masturbate at all. However, masturbation is an important part of sexual self-determination and a healthy relationship with oneself. Unfortunately, shame, social stigma, and a lack of education prevent many people from exploring their sexuality altogether.
Mission
Insert Lily Allen, Womanizer’s newly appointed Chief Liberation Officer with a limited edition Womanizer toy and a very bold campaign. A campaign ready to (re)start a healthy conversation about pleasure, stimulation, and the female orgasm. A conversation that started shortly after Lily recommended a Womanizer product in her autobiography My Thoughts Exactly.
