2 Dec 2019

Belgian Brand Lost in the World Releases ‘The Real Never Left’ Lookbook

Belgium is home to a lot of creatives. From fashion designers, to architects, musicians and photographers, it almost looks like there’s something in the water of this tiny (and sometimes fucked up) country. One creative that has been doing the most to turn anything negative into something positive is Davy Denduyver.

Multidisciplinary creative Davy Denduyver is most known for his work as a graphic designer and art director for Studio Dada, which he runs with photographer Daniil Lavrovski. Together, they worked for brands like Eastpak, Raf Simons, Caroline Bosmans, Puma and more. He now puts his skills to work for his own clothing line Lost In The World.


“Lost In The World is a Belgium-based brand about turning the negative into positive. Inspired by life and its daily events, LITW’s aim is to help you embark on a journey about finding yourself in a sea full of uniformity. Denduyver takes cues from hardcore/punk and its DIY ethic, creating a strong visual language and cutting-edge contemporary streetwear while using LITW as a platform to diminish the stigma around mental health.”

After doing a successful physical relaunch and releasing a teasing editorial film, the brand has now released its first lookbook in three years. It is the visual translation of ‘being lost’, which is key to the brand’s DNA.

Prices range from 10 euros to 130 euros. The collection includes lanyards, duct tape, pouches, purses, water bottles, tote bags, scarves, (tie-dyed) T-shirts and a very limited bathrobe. All tie-dye T-shirts are hand dyed, so every piece is unique.

The collection will be released on the 10th of December exclusively through the brand’s website.

Photography by Daniil Lavrovski (Studio Dada)
Art Direction and styling by Davy Denduyver (Studio Dada)
Assistant: Zoë Nassel
Model: Jaymie Van Waeleghem

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