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Jade Dierckx

Looking For a Good Time? Pharrell Opens The Goodtime Hotel in Miami

American singer Pharrell Williams, together with entrepreneur David Grutman and designer Ken Fulk, just revealed The Goodtime Hotel in South Beach Miami, Florida to the public. The 266-room boutique hotel opened its doors on April 15th, just in time for summer to begin. While the whole complex screams for Instagram photos to be made, the motto of your stay is very clear: “Good energy, good vibrations, good space, and, of course, a good time,” Williams told Architectural Digest.

Days before the opening of The Goodtime Hotel in Maimi, our guilty-covid-pleasure Youtube Channel Architectural Digest, took us on a tour through the complex. And that tour did not disappoint. The eye for detail and effortless fun is huge. Every corner is perfectly decorated to make your eyes fall in love. Grutman says it within the first minute, The Goodtime Hotel is the place to have an Instagrammable moment.

Art Deco

Pink, pink, pink. If you don’t like pink you will after visiting TGH. The library, a bar/high tea area, is covered in pink walls, sofas, tables, and books. The golden details throughout are shaped like pineapples, palm trees, and even giraffes. Pharrell explains that this room is a wink to Margot Tenenbaum from Wes Anderson’s The Royal Tenenbaums.

All other rooms in the hotel channel this same atmosphere where pink and pastels shape every element. Bathrobes are green and pink leopard-printed and the room service telephone is an old-school pink rotary dialer. Or as The Goodtime Hotel likes to call it: “another Instagrammable moment”.

good time hotel Miami Pharrell Williams

The way the retro hotel stayed true to its retro neighborhood of South Beach, really suits the whole concept. Most of the buildings or establishments in that area hold on to the architectural art deco style of the 1920s. Iconic to this specific signature style is hand-painted murals, pastel colors, atriums, tiled surfaces, and striped patterns.

As Miami is a vacation town for many, TGH wanted to make sure that the pool area felt like a tropical paradise. The pool itself is, of course, pinkly tiled, but also provides a runway in the middle. Like David said, “Everyone wants to feel sexy on their holiday, and they should strut down this runway doing so.” Besides the pink pool and matching pink cabanas, handpicked plants, trees, and veins flourish in between.

good time hotel Miami Pharrell Williams

Strawberry Moon

The classic pool bar on deck is an extension to the poolside dining area, both called Strawberry Moon. Strawberry represents the daytime and Moon stands for the nighttime. Both are represented in the location and menu. What to expect? Mediterranean-style food somewhere between Havana and Beverly Hills, pink drinks, and pastel plates. On weekends they transform the Strawberry Moon pool bar into a high-energy day club.

To summarize, The Goodtime Hotel wants you to have a good time. Whether you visit for a tropical stay, a day club experience, or a sunset beer, don’t leave your phone at home! It’s an Instagram picture waiting to happen!

The Goodtime Hotel and Strawberry Moon are now open and taking reservations.

goodtime hotel Miami
good time hotel Miami Pharrell Williams
good time hotel Miami
strawberry moon Miami Pharrell Williams
goodtime hotel Pharrell Williams Miami
good time hotel Miami Art Deco
good time hotel Miami Pharrell Williams

Photo credits: The Goodtime Hotel, Strawberry Moon, Alice Gao, and Architectural Digest

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