Mira Van Lierop

23 Apr
Fashion
Music

Louis Vuitton Announces BTS as their Newest Brand Ambassadors

The luxury French fashion house announced on Twitter late on Thursday that the world-renowned pop icons BTS will be their newest ambassadors. The announcement was paired with a new LV campaign photo of BTS. Safe to say that tweet became an instant hit.

In a press statement, the brand’s men’s artistic director Virgil Abloh said, “I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership, which adds a modern chapter to the House, merging luxury and contemporary culture.” BTS added: “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”

Louis Vuitton Ambassadors BTS

As part of the new ambassadorship, Jungkook, J-Hope, V, RM, Jin, Suga, and Jimin will be teaming up with Louis Vuitton for some special projects. They’ll also be outfitted in the luxury house in upcoming appearances and performances. This new collaboration is the first major luxury fashion partnership for BTS and what a partnership it is. We can’t wait to see what this new partnership will bring.

Louis Vuitton Ambassadors BTS
Louis Vuitton Ambassadors BTS

Photo credits: Louis Vuitton

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