3 Jan

Ludovic De Saint Sernin: Making Menswear That Is Just Different

It may sound ironic, but this Parisian designer Ludovic de Saint Sernin makes minimal, sensual menswear mainly worn by women. He founded his own label back in 2017, using clothing to explore angles of sexuality. Which distinguishes him from what mainstream fashion has to offer us nowadays.

After graduating in Fashion Design at l’ESAA Duperré, Ludovic worked as a member of Balmain’s design team for three years, before launching his own label. From the start de Saint Sernin always had a different way to address his collections.

Drawing inspiration from artists like photographer Robert Mapplethorpe, his garments are bedazzling with an erotic approach. Think lace-up leather pants, wraparound tops, and more authentic pieces. While most of his garments are displayed on male models, they’re also made to be worn by women. It’s only recently that de Saint Sernin branched out to design a small line for women.

SS19 Campaign by Brett Lloyd

A while ago, they unveiled their Spring-Summer 2019 campaign titled Summertime Sadness, photographed by Brett Lloyd and styled by Belgian stylist Tom Van Dorpe. What we love about Ludovic de Saint Sernin’s SS19 campaign is the fact that he makes the separate menswear/womenswear concept seem so officially passé.

Stay tuned for more news as their online boutique is launching soon.

Photo credits: Brett Lloyd, Instagram, Vogue Runway


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