In November 1992, Marc Jacobs presented his infamous Spring 1993 ready-to-wear collection for Perry Ellis. He disrupted the conservative good taste of American fashion by introducing Grunge into the world of Luxury. Without warning, Jacobs ditched ball gowns and feminine cuts for androgynous fits and flannel shirts.
That sudden change, fueled by the rage of the youth involved in the Grunge movement, sparked a huge controversy and highlighted the complexity of intergenerational relations within the fashion industry. Models, junior editors, and up-and-coming designers adored the collection, while old-school critics, executives, and buyers despised it. The climax of that intergenerational war happened in March 1993, at Milan Fashion Week, when iconic critic Suzy Menkes handed out “Grunge is Ghastly” pins outside several fashion shows. That war never really ended and the intergenerational gap still exists in 2020.