Romy Deridder

10 Jun

Meet Steven Stokey-Daley: the Winner of the LVMH Prize

Big news from Paris! Fashion’s most prestigious prize for young designers, the LVMH Prize, is won by 25-year-old London-based Steven Stokey-Daley. Steven is the designer of the vintage-inspired label S.S. Daley. So, of course, we searched for more details about this talented young man. Did you know that he dressed Harry Styles in “Golden”?!

Who’s Steven?

We’ll start at the beginning: Steven Stokey-Daley was a working-class boy from Liverpool, who was captivated by British elitism in schools. “I think it’s interesting, you know, looking at codes, which historically belong to Harrow School for example, and figuring out their equivalents of the school culture I’m more familiar with,” says Steven on the site of S.S. Daley. He joined the National Youth Theatre at the age of 16.

Afterward, he studied menswear at Westminster University, where he searched his own angle as a gay young man in that British elitism. Big names like Alexander McQueen and Tom Ford crossed Steven’s path. He crafted his first collection during the first lockdown and created his own identity. Steven’s identity is ecological by working with deadstock and end-of-roll fabrics. The theater still plays a role in his collections, as does the elitism.

SS22 S.S Daley


Polish journalist, Sarah Mower, noticed Steven Stokey-Daley earlier in 2021. She wrote in an article for Vogue about Steven’s first London Fashion Week, where the catwalk was transformed into a play by the National Youth Theatre. “It’s a bit of a wonder that he’s come to London and launched his brand in physical form during fashion week in a way nobody’s ever quite done before. The collective sense of youthful optimism, energy, and talent from that stage couldn’t have been more real,” according to Sarah Mower.

LVMH Prize

LVMH (Louis Vuitton Moët Hennessy) is the world’s biggest conglomerate of luxury products. One thing is for certain, winning this prize wasn’t easy. The jury consisted of a bunch of artistic directors from LVMH, including, Italian Maria Grazia Chiuri from Dior, French-Belgian Nicolas Ghesquière from Louis Vuitton, and British Stella McCartney. But the talented Steven Stokey-Daley managed to convince the jury. He wins 300,000 euros and a mentorship. His reaction: “Oh no, I’m going to cry!”

You’ll find more looks of S.S. Daley’s work via the website of S.S. Daley.

SS22 S.S Daley

SS22 S.S Daley

SS22 S.S Daley

Photo credits: LVMH and S.S. Daley

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