Paulien Eeckels

22 Jun

Meet UU/R/T: The Italian People-Inspired Jewelry Brand

UU/R/T is an Italian brand that hopped on the co-creating trend. They want to create a new relationship that connects and uncovers with people and culture. The goal of the brand is to reveal and establish new connections among its jewelry and its clients. The brand launches presenting three jewelry collections, every of which has its theme and that can be further expanded through time into other interpretations or jewelry pieces.

How does “people-inspired” work?

As previously mentioned UU/R/T’s design is made in co-creation with UU/R/T and their customers. The topic for each collection is always presented by individuals and further developed by UU/R/T into a final product. As a client, you have the possibility to participate in product creation either by starting a new collection or adding on abject to an already existing collection. In just a few steps you can supply your idea. If you are satisfied with the product, UU/R/T will ship it to you and share the product online for others to order or add to.

All the jewelry is made in Italy from 925 Silver with rhodium or 18k gold plating. The collections are already available online.

Here are some of our favorites:


The roots earrings from the Roots collection


The umbilical cord ring from the Roots collection


He-beam earrings from the Skyscraper collection


The earpod earrings

Photo credits: UU/R/T

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