Mira Van Lierop

Must-Visit: ‘Activewear’ Exhibition Curated by Olympic Athletes Élodie Ouédraogo and Olivia Borlée

There’s no denying that activewear has become the fashion craze of the last few years. Even high-end designers and fashion houses have embraced it by collaborating with athletes and sports brands. So, high time for the ‘Activewear’ exhibition, highlighting the relationship between fashion and sports.

Since Olympic athletes and founders of 42|54  Élodie Ouédraogo and Olivia Borlée are the figureheads of Belgian activewear, they make the ideal curators for Activewear. Featured on the campaign image shot by Ronald Stoop, the athletes can be seen wearing their favorite Belgian designer, Glenn Martens of Y/Project.

Activewear Exhibition Élodie Ouédraogo Olivia Borlée

Activewear

Activewear has a bunch in store for its visitors with designs by big fashion names such as Chanel, Christian Dior Couture, and Raf Simons. Not to mention, the sneaker corner includes the exclusive Air Dior sneaker. Visitors can also look forward to an audio guide voiced by Élodie Ouédraogo, Olivia Borlée, and Belgian cartoonist Jeroom Snelders to give you a unique look at Activewear. The apotheosis of the exhibition is the digital artwork created by Frederik Heyman (Lady Gaga) called Second Skin, A Virtual Trophy with Élodie Ouédraogo and Olivia Borlée taking on the role of the protagonists. 

‘Activewear’ at Modemuseum Hasselt, Hasselt, will run from 6 June – 30 December. For more information, visit Modemuseum Hasselt’s website.

Activewear Exhibition Élodie Ouédraogo Olivia Borlée
Activewear Exhibition Élodie Ouédraogo Olivia Borlée

Photography: Ronald Stoops
Art Direction: Studio M
Make-up: Inge Grognard
Hair: Ed Moelands
Models: Élodie Ouédraogo and Olivia Borlée
Fashion: Glenn Martens for Y/Project

WATCH: Celine Summer 2022 ‘Cosmic Cruiser’ by Hedi Slimane It doesn’t come as a surprise that Hedi Slimane decided to show his new menswear collection outside the official schedule,…
Igor Dieryck Questions the Meaning of Power in ‘Duty Calls’ Collection Designers often take inspiration from the past or their heritage but a growing amount of creatives uses political motives as…
BIELO knitwear summer collection Catalan Knitwear Label BIELO Escapes Gloomy COVID Winter With Escapist Summer Collection The Catalan Puig Romeu family has been producing knitwear in their specialized knitwear factories in La Llacuña for brands such…
Livestream: Watch Valentino’s FW21-22 Haute Couture Show Pierpaolo Piccioli and his team will present this evening, July 15th, 2021 at 7.30 PM, the Valentino Haute Couture FW21-22…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.