3 Aug

Naomi, Kendall Jenner, Future and More Star in New Boss Campaign

With stars like next-generation TikTok creator Khaby Lame and a slightly more commercial approach, Boss surely has switched course over the last few seasons. Today, the brand is releasing its brand-new campaign for Fall/Winter 2022, delving deeper into what it means to be your own BOSS.

This season, Khaby Lame makes a return alongside a group of other legends who each are their own Boss.

Naomi Campbell for Boss

A cast full of stars

Naomi Campbell really doesn’t need an introduction. She was the moment, she is the moment, and she will always be the moment. Joining queen Naomi and Khaby Lame in this campaign are the very hot Italian tennis player Matteo Berrettini, the German runner Alicia Schmidt, and the British boxer Anthony Joshua. These three ambassadors each co-designed a capsule collection with Boss.

But that’s not all. American model and part of the Kardashian/Jenner clan Kendall Jenner is also present, together with rapper Future, and South Korean singer and actor Lee Min-ho. It’s giving money, and we love that.

Keep scrolling to see each Boss ambassador shining in the new campaign. 

Kendall Jenner and her dog for Boss

Khaby Lame for Boss

Lee Min-ho for Boss

Anthony Joshua for Boss

Matteo Berrettini for Boss

Future for Boss

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