This season, Khaby Lame makes a return alongside a group of other legends who each are their own Boss.
Naomi, Kendall Jenner, Future and More Star in New Boss Campaign
With stars like next-generation TikTok creator Khaby Lame and a slightly more commercial approach, Boss surely has switched course over the last few seasons. Today, the brand is releasing its brand-new campaign for Fall/Winter 2022, delving deeper into what it means to be your own BOSS.
Naomi Campbell for Boss
A cast full of stars
Naomi Campbell really doesn’t need an introduction. She was the moment, she is the moment, and she will always be the moment. Joining queen Naomi and Khaby Lame in this campaign are the very hot Italian tennis player Matteo Berrettini, the German runner Alicia Schmidt, and the British boxer Anthony Joshua. These three ambassadors each co-designed a capsule collection with Boss.
But that’s not all. American model and part of the Kardashian/Jenner clan Kendall Jenner is also present, together with rapper Future, and South Korean singer and actor Lee Min-ho. It’s giving money, and we love that.
Keep scrolling to see each Boss ambassador shining in the new campaign.
Kendall Jenner and her dog for Boss
Khaby Lame for Boss
Lee Min-ho for Boss
Anthony Joshua for Boss
Matteo Berrettini for Boss
Future for Boss
Related articles
8 Phone Accessories You Didn’t Know You Needed
Phone accessories have gained a lot of attention in the past years even though we have the impression their importance…
Our 10 Favorite Boots of the Season
You can’t imagine how relieved we are to see temperatures dropping. Finally, we can put our summer wardrobe back where…
WATCH: Zendaya Stars in Valentino’s New Pink PP Advertising Campaign
Just one day after Zendaya’s win at the Emmys on (and off) the red carpet, Valentino released its new ad…
Tommy Hilfiger Returns to New York City With Tommy Factory Runway Show
It was a rainy Sunday evening when Tommy Hilfiger had its big return to New York Fashion Week. With a…
