Marketing Director of Napapijri, Vicki Bohlbro, explains: “As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been on top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”
100% recyclable nylon
It’s very rare for garments like a jacket to be 100% recyclable. It’s no wonder that Napapijri worked three long years to find a way to make this work. The answer was a special kind of nylon called Nylon 6. The filling and trims of the jacket are made from nylon 6, while its fabric is made from ECONYL Regenerated Nylon, a high-performance nylon 6-yarn recycled from discarded fishing nets and other waste materials. Another brand that recently started working with theses sustainable materials is Prada in its re-nylon project.
Because both the filling and fabric are made out of the same material, the entire jacket can enter the recycling machine as a whole. The fibers are upcycled without losing any of their original characteristics or quality, which means the brand is able to create a virtuous circle where the jacket can be recycled and reimagined infinitely.