ENFNTSTERRIBLES

21 Oct
Fashion

Napapijri Launches First Circular, 100% Recyclable Jacket ‘Infinity’

As you might have seen on our Instagram stories last week, we were in London to celebrate a very special launch. Napapijri launched its first circular, 100% recyclable jacket. The Italian brand worked for three years on developing the techniques to make this possible and they also launched a prestigious take-back program.

Marketing Director of Napapijri, Vicki Bohlbro, explains: “As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been on top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”

100% recyclable nylon

It’s very rare for garments like a jacket to be 100% recyclable. It’s no wonder that Napapijri worked three long years to find a way to make this work. The answer was a special kind of nylon called Nylon 6. The filling and trims of the jacket are made from nylon 6, while its fabric is made from ECONYL Regenerated Nylon, a high-performance nylon 6-yarn recycled from discarded fishing nets and other waste materials. Another brand that recently started working with theses sustainable materials is Prada in its re-nylon project.

Because both the filling and fabric are made out of the same material, the entire jacket can enter the recycling machine as a whole. The fibers are upcycled without losing any of their original characteristics or quality, which means the brand is able to create a virtuous circle where the jacket can be recycled and reimagined infinitely.

Napapijri Infinity jacket

Take-back programme

To make sure the Infinity jackets actually make it into the recycling machine, Napapijri came up with its take-back program. When purchasing the Infinity jacket, customers will be invited to register their jacket online through a unique identifier.

In order to encourage mindful consumption, customers will have the option of returning their jacket only after two years from purchase. Infinity will then be processed into new yarn and new products. Upon returning the jacket, customers will receive a 100 Euro voucher to be used at Napapijri’s website for the purchase of their next Infinity product.

All this makes sure that the brand can close the loop and make the innovation truly circular. Available in blue and black for men, and white, black and blue for women, Infinity is available to buy for 599€ in selected Napapijri stores and online at Napapijri’s website.

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