It was in 1982 that New Balance changed the sneaker landscape by launching the 990v1. A runner that became famous for both its design as well as its expensive price point, a combination of the technology used, and Made-in-USA craftsmanship. On July 9th, a limited release of this iconic sneaker will be dropped to celebrate the design’s 40th birthday.
The most impressive sneaker comeback of the past seasons must be the iconic grey New Balance 990 V4 and V5. By now every self-respecting sneaker lover has a pair in their closet. On July 9th, it’s V1’s turn, and it will be another money shot. On renowned websites such as END, you can already enter the draw. For 245€ and a dose of good luck, one of the exclusive pairs can be yours.
If July isn’t your lucky month, no worries. Throughout 2021 more drops of the 990v2, v3 and v4 will follow.
Photo credits: New Balance
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