21 May

New Balance Celebrates Grey Day by Introducing 3 Bespoke Silhouettes

New Balance is celebrating its annual “Grey Day” on May 21st. The American sports footwear and apparel brand is highlighting the transcendent nature of grey and the enduring legacy of New Balance’s classic running heritage. 

Grey is not only one of the best and easiest colors to style, but it’s also synonymous with New Balance’s heritage. For this year’s “Grey Day” celebrations the brand pays tribute to its signature colorway by introducing three bespoke iterations of the 327, 5740, and XC-72 silhouettes in various grey hues.

This year’s “Grey Day” also colors a bit green. All three sneakers have bright green insoles, which comply with New Balance’s newly established Green Leaf Standard. The initiative is all about using more environmentally friendly materials with uppers featuring more than 50 percent recycled or organic materials.

An exclusive balck and white image from one of our upcoming cover stories. With the New Balance XC-72 snakers.

The magic of the color grey

New Balance asked us to share our personal thoughts on the color grey. We have a love relationship with grey because it’s both inherently simple and endlessly complex. It reminds us of the soft hues of grey skies, black and white pictures that leave a lot to the imagination, and modern architecture. Grey is so much more than just black and white. What makes it interesting is that it’s everything in between.

The New Balance 327, 5740, and XC-72 silhouettes are available now on the webshop of New Balance.


New Balance 5740 sneaker.

New Balance 327 sneaker.

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