New Balance: a trip down memory lane
Formerly known as the New Balance Arch Support Company, the American multinational shoe manufacturer situated in Boston was founded by William J. Riley in 1906. In the very beginning, New Balance started by producing arch supports and other accessories destined to better your shoe comfort. William’s first creation was actually a flexible arch support containing three backing points to provide balance and improve comfort.
In 1927, Riley hired Arthur Hall as his salesman, who became a business partner in 1934. Back then a lot of people working in the service industry didn’t have the luxury of owning the right shoes to work in. Spending long hours standing up without the proper footwear didn’t better their health either. Let’s be honest, comfort just wasn’t a number one priority at the time. Meanwhile, Arthur had found an interesting niche for the company that would put them on the map. Little did they know that New Balance would change names and become one of the biggest footwear companies. After Hall’s retirement in 1956, he sold the business to his daughter Eleanor and her husband Paul Kidd.
Made in England
Until this day New Balance is a major player in the footwear business in the USA, as well as in the UK for the European market, where most of their prominent models such as the New Balance 1500s and 990s are produced. That’s why these series of sneakers are dubbed “Made in England”.