It’s been a busy week at New Balance: Salehe Bembury revealed his fourth collaboration, then there was Levi’s, and now it’s the turn of Joe Freshgoods and Jaden Smith.
After the success of the Vision Racer in 2020, a new Jaden Smith collab is about to drop. The limited-edition Jaden 574 is made out of 73% leftover materials, 9% recycled materials, and 18% new materials. A great step towards reducing consumer waste and contributing to a more circular economy.
The Jaden 574 will be available on the New Balance webshop from September 17th.
For their second collab, New Balance and Joe Freshgoods take us outside to play. The 990v3 gets a natural makeover in the tones of earth, sky, and grass. It was only last year when Joe ‘Freshgoods’ Robinson realized how much the outdoors influenced his career. The memories of having fun, parties in the neighborhood, and hanging with friends shaped the idea of creating the most outdoor New Balance in the range.
The Joe Freshgoods 990v3 drops September 10th on the New Balance webshop.
Photo credits: New Balance
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