Femke Lippens

16 Jun

New Brand Studio-1X Criticizes Society’s Biggest Issues in First Collection

Studio-1X is a new Brussels-based fashion brand that tries to criticize the fashion industry and our society. The way it does this is by creating a collection of limited-edition prints and streetwear themed around topics that drive social impact. Take a look at the brand’s very first collection here!

S1X was founded in Brussels by Ida Josefiina and Tiina Peuna. The brand works with different contemporary artists to create collections that are each curated and designed to raise awareness and initiate dialogue around a social issue.

CEO and creative director Ida Josefiina explains the brand’s purpose, “Art is a powerful tool to fight polarisation and should have more space in society. Through our items we allow people to identify with the ideas behind contemporary art without posting a selfie from a gallery or purchasing an expensive original piece.”

Common goal

All of the brand’s collaborations will be launched on their website together with articles, podcasts, and other media, sharing the ideas behind the artworks and creating conversation. S1X believes that art and streetwear share a common goal: broadening the reach of artists’ ideas and making critical thinking more approachable to larger audiences. All pieces are also sustainably produced with organic and recycled materials, using high-quality print techniques and papers.

“We wanted to rethink the experience and purpose of e-commerce. Placing artist profiles, research articles, editorial content, and product on the same level visually, we invite people to think more about what they buy, who made it, and for what reason. Our products are collector’s items with a purpose beyond the material,” says COO and creative director Tiina Peuna.

Industry standards

S1X’s debut collection revolves around consumerism and is called ‘Industry standards’. It features artists like Leo Luccioni (BE), Rafael Perez Evans (UK), and Anna Aagard Jensen (DK). The collection consists of a total of 11 unique items, released in five, bi-weekly drops. Each item will only be available for one week.

‘Industry standards’ debuts this Friday (19 June) on the brand’s platform.

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