30 Jun

Newly-Crowned King of TikTok Khaby Lame Launches Capsule Collection With Boss

Khaby Lame has had an eventful week, to say the least. After dethroning Charli D’Amelio as the most followed person on TikTok, the comedian just announced a capsule collection with Boss.

Khaby Lame isn’t just another TikToker. The Italian comedian manages to win over the internet without saying a word. Breaking the rules to create his own success, the impactful creator has become the most followed person on TikTok by boldly expressing himself, inspiring others, challenging the status quo… and doing it all with humor and self-awareness. Khaby is undoubtedly the new BOSS in town.

“When I was a child, I was used to uploading videos on YouTube, and the only people watching them were my father and my uncle!” Lame tells us in an exclusive quote. “Everything changed when I subscribed to TikTok. I immediately understood that it was the perfect platform for me. A social media where I can create, share, but at the same time, discover and learn things. It fills me with joy to know that now so many people support me, giving me the opportunity to do what I love. I am grateful for so many things. Every day, I wake up doing what I love: making people laugh. A passion that will never really feel like a job to me.”


Launched on June 18th, the Boss x Khaby collection includes a hoodie, varsity jacket, T-shirt, and even a Khaby doll. The limited capsule collection is available now globally on the website of Boss and in the Milan-based Boss store.

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