Nike has yet again showed us the sneaker world is built on heavy games. For the launch of their Air Max Day 2019 Air Max 180 BLN, sneakerheads had to crack a code to a secret location in what may be one of the coolest European cities around. From March 24th, a digital rally was held with a question to be answered every hour. This rally would lead you to the secret location of the new pop-up store in Berlin. A digital journey which offers the ultimate price: the flashy pink and neon yellow Air Max 180 BLN which costs 150 euros.