ENFNTSTERRIBLES

1 Nov 2018
Editorials
Fashion

Not Another ’90s Editorial: H&M x Moschino

For the past 14 years the beginning of November has been determined by H&M’s famous designer collabs. It’s a tradition that turned into some kind of national holiday for anyone who wants to buy a high fashion collection for less money. 2018 will go down in history as the year of bling, Cheap And Chic, MTV and Mickey Mouse. A combination of elements that can only indicate that H&M x Moschino has arrived.

Cheap And Chic

Both late Franco Moschino and Jeremy Scott share the ideology that fashion should be anti-elitist. This was the main reason why Franco once created his famous sub-line and the mindset also perfectly fits the choice to collaborate with H&M. From the start, it was the Swedish chain store’s goal to let designers create a collection that was affordable for a larger audience.

Jeremy Scott made sure that all Moschino highlights are present in this collection. The amount of gold, metallics, bold color combos, big logos and ’90s elements. Along with a Mickey Mouse capsule collection to celebrate the Disney icon’s 90th birthday. H&M x Moschino is fun, colorful, shiny and sexy. As the designer said himself, “I want to be a bright light in the midst of so much darkness; people need a moment, a break from it.”

Not Another ’90s Editorial

After having spent a lot of time on ’90s revivals the past seasons, we decided to show the H&M x Moschino collection from a different perspective. How bling and striking the whole may be, there most certainly are several options if you look at the pieces separately.

Photography by Natalia Majchrzak
Creative directionstyling and production by ENFNTS TERRIBLES
Hair and makeup by Aurelie Bekaert
Models: Quinten Kasch (Jill Models) & Marthe (IMM)

In collaboration with H&M

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