Trinity Duong

29 Mar 2023
Fashion

On Our Radar: Montreal-Based Brand Prngrphy

Enfnts Terribles is no stranger to seeking out the new and rare. In our search, we’ve been confronted with inquisitive conversations and budding directions in the fashion world. Our new series “On Our Radar” is here to highlight those important connections and bring these brilliant minds to the forefront. This week we are introducing Prngrphy, a Montreal-based unisex brand that just released its third collection, ‘Filth’, in February. 

Prngrphy celebrates the chaotic and spontaneous parts of life by embracing a curated collection of eclectic design elements. The brand draws on the nostalgia often sought out in adulthood, blurring the boundaries of casual luxury, realism, and fantasy. Founded by Adamo Zinno and Nikolas Crow, they both take on equal roles as creative directors and designers.

Collections after collections

The name Prngrphy was inspired by the album Pornography by The Cure and is also derived from the contextual implications of creating something unexpected and counter-cultural. Their debut collection, Green With Envy, was released in August 2021, followed by Atomic Beach in April 2022, and in February 2023, they launched their most recent collection, Filth.

Connecting

The growth of the Montreal-based brand has extended its reach into different spheres of diverse communities where they have brushed shoulders with designers, consumers, and peers that they could only aspire to connect with at the brand’s conception. They owe much of their success to their unwavering commitment to telling a story and the accompanying joy that comes along with it.

The ever-changing perspectives of life itself inspire their creative process. The result is playful and eccentric, which are both much needed in today’s world.

To get inspired, visit Prngrphy’s Instagram and website.

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