Maxim Meyer-Horn

31 Mar 2022
Music

On Our Radar: Sevens Bares His Soul on His Debut EP ‘Poetry In Motion’

In our series ‘On Our Radar’, we already introduced artists such as Iliona, David Numwami, and Joanna before they had their big breakthrough. Today, we’re putting the spotlight on the upcoming singer-songwriter Sevens who released his debut EP ‘Poetry in Motion’ last year. His soft R&B sound has already convinced many important artists like Chuki Beats, who he can count amongst his biggest fans, and he’s been touring through the Netherlands as a support act of the popular singer NONA. We invited Sevens to our office, where we had a nice chat about his first project and everything that’s coming up next.

You’re studying ‘singer-songwriter’ at PXL Music in your final year. How would you describe this study? Does it help you to work on your artistic vision?
It’s a school that teaches you on different levels. We have lessons about music management, studio technique, and courses, especially for musicians. You get an all-around skill set that helps you to get far in the current music industry. You can partly do your own management, and you know exactly what to do in the studio. It’s very interesting.

You released your debut EP Poetry in Motion last year. How did you approach your first project?

I wrote and made this project during the winter of the first lockdown. I was sitting at home with my girlfriend Marie and reminded myself of what I had in mind. I had the concept and name Poetry in Motion already in my head since I was 17 years old. I already made one song in the Spring of 2020 and knew immediately that the song would be part of my EP. I worked on a lot of concepts, and unlike my other songs, these were all produced by me. I had the feeling that doing everything myself would be the best way to bring across my message. I’m a perfectionist and can spend an hour on a little detail.

It was definitely more pressure to produce everything myself because you’re very self-critical as a musician—or at least, I am. That was sometimes a struggle, so I asked my friends or teachers for a lot of feedback. At a specific point, you just have to make peace with what you made but finding that point is difficult.

Which song was the first song you wrote for the EP?

It was “Boys Don’t Cry”. I was on my way to the studio and got a last-minute cancellation. I was so frustrated and came up with “Boys Don’t Cry”. The concept of the song isn’t necessarily about that moment, but I started working on the song on my own. I learned a lot production-wise via YouTube and, of course, at school. I really love the production process, and I like working for other people too, which is something I want to do more.

You often work together with Chuki Beats. How did that collaboration start?

Chuki fucks with people that do what they want to do, and he respects that. Chuki does his own thing, and there are few producers that do what he does, which is something that goes for me too. There’s mutual respect and interest. It came through the years because I once participated in ‘Battle Of Talents’ on [the Belgian radio station] MNM in 2020, and he was a judge. Everybody knew him, and I watched his vlogs.

If you’re a producer, he’s the first person you’re looking at in Belgium. He believed in me and my talent and started following me on Instagram. A bit later, I worked with Alioth on some songs and was invited to a writing camp. There, I really got to know Chuki and played him some songs from the EP. It was so nice to get recognition from someone you look up to. We started working together, and that’s how our bond got more intense. We respect each other a lot, and I love working with 32WORLDWIDE.

You recently won the Belgian talent competition Sound Track and are getting a lot of opportunities thanks to them. What do you hope to achieve?

I learned thanks to Sound Track that we have a super talented scene in Belgium. There were many good acts that I didn’t know before, even though I think I know a lot of artists in Belgium. It was very interesting to see how many talents remain under the radar. I hope my win can bring me some live shows, exposure and that the trajectory they’re working out for me helps me to get further.

What’s something you’re working on in 2022?

I’m focussing on my album. I have been working on it for around two months already, so that’s the main focus.

Do you want to release the album independently or with a label?

There are pros and cons. There’s interest from major labels, but I’m still seeing what they can contribute. I noticed that I have already gotten far as an independent artist, and I still feel I can get even further. I’m the owner of my masters and everything I do besides that, so I have total freedom of my work. When I give my freedom and rights away, I want a lot of advantages in exchange. If a label comes with a good deal, I would consider the possibility, but I don’t plan to be signed at the moment.

Follow Sevens on Instagram and Spotify.

Pictures and interview by Maxim Meyer-Horn.

Interview: An Introspective Dive Into Ego, Art, and Raw Sound With Pop Icon Agnes After nearly two decades in music, Swedish artist Agnes is entering her rawest, most personal era yet. Her new album…
PREMIERE: GET INTO BIBI SECK’S BOX! Bibi Seck, Belgium’s celebrated DJ queen, known for her vibrant mix of house, disco, techno and all things funky, now…
10 Things Chibi Ichigo Says “BUH” Too Chibi Ichigo is nothing less than a lyrical genius. The Brussels-based artist has been grabbing our attention repeatedly over the…
INTERVIEW: PinkPantheress about Fashion and Self-Expression PinkPantheress has never been one to play by the rules, whether in music or in fashion. Just as her sound…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.