The full Erdem x H&M look book was launched this morning and we’ve spent most of the day drooling on it. Ok, that’s a bit exaggerated but still… The pictures were shot by photographer Michal Pudelka who added elements of surprise and surrealisme to enhance the atmosphere. Like the flowers growing out of bags, backpacks and pockets. As in the teaser video, made by Baz Luhrmann, there’s that feeling of Englishness omnipresent in the images.
Just a few more weeks and the collection will be for sale in selected H&M stores and online. Don’t forget to mark the 2nd of November in your agenda!
Photo credits: H&M, Mr Porter, Mytheresa