An ongoing love affair
Our first thought, when hearing the news, was: why??? In our minds Gucci is as much as Prada and Versace linked to Milan Fashion Week. According to official sources the move is part of the ongoing love affair with “all things French”. The Pre-Fall 2018 campaign was shot in Paris and its Cruise 2019 show will be held in the city of Arles.
It’s well-known that Alessandro Michele has an affinity for the French culture. You’d only have to take a look at his Instagram to figure that out. Also, Guccio Gucci once left his hometown Florence to start a career in the hotel business in Paris. It obviously stayed with flirting, otherwise Gucci would have never seen the daylight.