Defined by the iconic graphic application of Diesel red and industrial metal billboards, the new Diesel store represents an evolution of the recently launched retail design concept connecting Diesel’s global store fleet across Europe. The store’s decorative anchor is a distressed freestanding billboard, a to-scale replica of those that ran along the fabled American highways, like Route 66.
PHOTOS: Diesel Just Opened Its New Store in Antwerp
Diesel is back in Antwerp! After closing down its store in the busy shopping street Meir, the brand reopened at Schuttershofstraat 5. The new space represents an undiluted expression of the brand’s fashion and design attitude under the Creative Direction of Glenn Martens. Antwerp is of personal significance for Martens, a native of Belgium, who graduated from the city’s Royal Academy of Fine Arts.
Exclusive capsule collection
The Antwerp Diesel store is a special destination, an opportunity to surprise and engage clients with Diesel’s most potent visual language. A capsule collection exclusive to the store has been crafted in distressed denim with a silver foil coating. The pieces are designed to be worn head-to-toe for a total look: a denim jacket, denim jeans, a long-sleeve T-shirt, a tank, a tank dress with the metallic Oval D emblem on the chest, metallic denim cuissard boots, D-Venus-SB pumps, and new versions of the 1-DR and D-Vina bags.
Keep scrolling for a look inside the new Diesel store and visit it in real life at Schuttershofstraat 5 in Antwerp.
Photos: Diesel
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