9 Feb

EXCLUSIVE PREMIERE: Watch Napapijri’s Spring 2019 Campaign Video

Napapijri presents its Spring 2019 ad campaign called ‘Future Positive’, which is set in the urban playgrounds of Los Angeles. The outerwear brand’s inclusive approach is expressed through the casting of diverse and expressive models, while the story of the upbeat campaign video mixes adventure, friendship and romance. After creating our own Napapijri Tribe last season, we can now exclusively premiere the brand’s international Spring 2019 campaign video.

The upbeat campaign supports the launch of Napapijri’s Spring/Summer 2019 collection, which envisions an unlimited future where different inspirations come together. It’s a collage of aesthetic influences and currents: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami vibes.

Napapijri tribe

The main concept of the video is the multidimensional realities that new generations are experiencing in their life today. As the Napapijri Tribe unites and goals merge, opportunities for self-empowerment, mind-awakening, and spiritual growth appear unlimited. It is here that the “future positive” vision is represented by a powerful reference of unity and self-expression. The city of Los Angeles, in the background of the video, represents Napapijri’s transition from outdoor to urban.


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