The PUMA x Coperni 90SQR is a hybrid masterpiece, blending the precision of a performance football boot with a structural aesthetic, available in three colorways. PUMA’s Global Creative Director, Heiko Desens, notes the design’s strict adherence to performance materials, with the square toe adding a high-fashion touch. Captured by artist Paul Kooiker, the campaign visuals showcase the shoe’s geometric beauty alongside the natural contours of the human body.
The highly anticipated 90SQR hits stores starting January 19, 2024, at Coperni stores, coperniparis.com, and January 22 from selected retailers.
