Quality
The challenge of pulling off this PJ trend is to NOT look cheap. Probably one of the most important things you need to keep in mind is the quality of the pyjamas. For this editorial, we used the silk and velvet ones from The Cocoonalist and Baum Und Pferdgarten. Both are rather expensive but worth every penny.
Sleepwear as outerwear is something you have to invest in. Apart from the fact that silk and velvet are some of the softest fabrics out there, it’s also the best looking when it comes to sleepwear. It’ll give you a free pass to walk around in public wearing the most comfortable garments of them all: pyjamas.
Know how to style your PJ outfit
When you’re the one being brave enough to try on this trend, you’ve got to make sure to own it in every way possible. First of all, and this counts for every outfit or style, wear it with pride. If you wear something with pride and with the right attitude, you’re already halfway there. Second, know how to style your pyjama outfit. When wearing sleepwear as outerwear, you’ve got to add some key pieces to make it look good. Adding the right sunglasses or coat can do miracles. Take a quick look at the look with the Burberry coat, for example. Our gorgeous male model Viktor pulled off that look perfectly.
