After Cottagecore and Gorpcore, it’s time for the debut of ‘Doll Core’. The newest racer collaboration with Russian singer K brings a new microtrend to life.
Racer is back with a campaign that blurs the lines between reality and the hyper-stylized aesthetics of the internet age. Teaming up with K, former Serebro pop sensation turned underground icon, collaborating with Sega Bodega, Jockstrap, and Shygirl. Racer presents The Doll Core Collection, a deep dive into digital identity, beauty standards, and the evolving archetype of the ultimate “doll”.
In an era where online personas reign supreme, K embodies the hyperreal nature of internet culture. The collection itself mirrors this, reinterpreting doll-like perfection through a contemporary, rebellious lens. Think exaggerated silhouettes, glossy textures, and a nod to the uncanny valley—where synthetic meets sensual.
Doll Core isn’t just fashion; it’s a statement on how identity is constructed and consumed in the digital space. The campaign, now live on Racer’s website, invites us to question: Who is the ultimate doll of our time? They answered their own question by revealing that it’s all about the right mindset.
Check out the full collection and visuals online now.
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