Community and creativity is what Racer Worldwide always has been about. What started as a DIY project among friends has evolved into an internationally recognized label that still holds onto its rebellious, youthful spirit. With Spring Break, Racer has returned with a new maximalist interpretation of nostalgia, following the success of their debut show, Core Memory, in Paris last season.
Racer Worldwide SS25 ‘Spring Break’ Collection Brings Back Early 2010s Madness on the Runway
Racer Worldwide’s Spring Break SS25 collection catapults us back to the wild energy of 2007–2013. Founded in 2017 by a group of 16-year-olds, the Tallinn-based label which is well-known for pushing the limits of youth culture and storytelling. Now, it is bringing back the aesthetic of early social media – think iCarly, Jersey Shore, and the Tumblr era.
Teen dreams to reality
Spring Break is created under the creative direction of Mihhail Zigadlo, styled by Lana Jay Lackey. They embrace the opposite of subtle and minimalism. Spring Break is loud, playful and packed with references to an era when fashion was all about self-expression. The collection adds a new sense of humor and irony while reinterpreting classic early 2010s elements like the old iPod, teen pregnancy, strange cut outs, rhinestones, oversized graphic tees, embellishments, gaudy layering, and statement accessories. It captures the careless energy of a time when Tumblr kids dominated the internet and every ensemble felt like a statement.
Introducing MyRacer
Racer’s SS25 fashion isn’t just about the clothes, it’s about the world around the models wearing them. Presenting MyRacer, the brand’s new digital storytelling platform that is reminiscent of social media from the MySpace era. Each of the 17 runway looks is linked to a fictional teen character with their own online profile, vlogs and photo dumps included. Fans can even chat with these digital personas on raceworldwide.net, blurring the line between fashion, roleplay and internet culture.
The collection and MyRacer launch on April 10. Get ready to relive your teenage internet years- this time, with better styling.
All pictures are courtesy of Racer Worldwide.
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