All Matte Everything
Things started off quietly with a couple of mostly USA based brands bringing out (matte) liquid lipsticks. But before one could say “beauty blogger”, the market got flooded with matte lips, creating a craze like never before. Suddenly, celebs like Kylie Jenner – aka the goddess of lips – rocked nothing else but full on matte mouths. Of course, that inspired the rest of the world to do the same and, at the same time, banishing the glossy lip to the very back of the beauty counter.
For about a good year, the matte look was unmistakingly King of the Beauty Jungle. However, slowly but surely, things started shifting. We spotted the new kid in town in editorials first. Usually, that is the place for make-up artists to experiment, and this time was no different. But, who is this new kid in town?