Rihanna Celebrates One Year of Savage X Fenty

Milly Osborne

7 May

Rihanna Celebrates One Year of Savage X Fenty

Savage x Fenty, the lingerie collection by Rihanna, celebrates its first anniversary! Scroll down to look back on 365 days of fierce and fabulous lingerie by Queen Riri.

The Fenty Empire

After the successful launching of Fenty Beauty in 2017, Ms. Fenty entered the lingerie game and added the Savage x Fenty brand to her empire. There was a huge gap in the market, that had previously been dominated by Victoria’s Secret. Commercial lingerie was tall, skinny and completely lacked diversity.

The first Savage x Fenty lingerie collection debuted in June 2018. Thousands of shoppers waited for hours in a virtual queue to get their hands on a set from the 40-piece collection. Needless to say, the collection sold-out completely.

Rihanna Celebrates One Year of Savage X Fenty

Size Inclusive

Riri came for the fashion and beauty industry with a goal in mind – “women feeling confident and expressing themselves.”

Savage x Fenty collections are intended to be size-inclusive. Bras begin at a 32A and go up to a 44DD, while bottoms start at XS and reach 3XL. Made to embrace all bodies.

Several Shades of Nude

Savage x Fenty boasts an extensive range of ultra-flattering nude pieces, including bralettes, T-shirt bras and lots of lace. Savage x Fenty features seven different shades of nude, so everyone is included in feeling and looking fierce!

Rihanna Celebrates One Year of Savage X Fenty

No Rules

We haven’t forgotten the killer fashion show that Savage x Fenty proudly put on during New York Fashion Week. Rihanna kicked the unwritten rules of the industry to the curb and showcased her collection with a fabulously diverse mix of models.

Curvy bodies, slim bodies and even pregnant bodies! We will never forget the moment when nine months pregnant Slick Woods strutted down the catwalk, wearing nothing but a strappy harness leotard and pasties! 

Birthday (cake, cake, cake, cake, cake, cake, cake)

Rihanna blew the candle out for Savage x Fenty’s first birthday cake and dropped a special treat for fans around the world – a strapless, figure-flattering bra with removable straps. Just in time for those strapless summer looks.

Cheers to another year of fearlessness, inclusive beauty and pushing boundaries with Queen Riri (and hopefully some new music too!). 

Rihanna Celebrates One Year of Savage X Fenty

Photo credits: Savage x Fenty, Dazed Digital

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