3 Sep

Rodebjer: Our Current Label Crush from Stockholm

Carin Rodebjer draws her inspiration from the counterculture, the human rights and feminist movements, music, film, art and literature. What we love the most is how she has linked her brand to passionate people with strong ideals and the courage to live by their own rules. Meet the label, their beginnings and have a look at their latest FW19 arrivals because it’s definitely one to keep on your radar.

Keeping up with Carin Rodebjer

In 1993, Carin Rodebjer started working in the fashion industry. After a few years, she moved from Stockholm to New York to study at the Fashion Institute of Technology. She founded her label in New York in 1999. After she was spotted on the streets of Manhattan wearing her handmade designs, she started selling her clothes to friends and stores in New York and in Stockholm. Since then, the brand has grown little by little. Now her collections can be found in the top department stores throughout Sweden.

The Swedish label’s main focus is to simplify everyday clothing decisions through a timeless and versatile fashion that meets the many needs of the woman on the go. The signature Rodebjer silhouettes consist of slouchy suits, drapey caftans and easy-to-wear dresses and kimonos. In other words, clothes that work by day, by night and to leisure.

One of Sweden’s favorites

Carin Rodebjer has won several awards within the fashion industry in Sweden and Rodebjer the label has for several years been one of Sweden’s most appreciated fashion brands. Carin Rodebjer’s signature design aesthetic has earned her several awards in Sweden, including Guldknappen by Damernas Värld in 2005, Habit’s Best Designer of the Year award in 2010 and numerous Best Designer of the Year awards from Swedish ELLE.

As mentioned before, Carin draws her inspiration from the counterculture, the human rights and feminist movements, and more. She is devoted to empowering women through a holistic method to design and business; a design mindset closely related to and inspired by fashion designers such as Katja of Sweden, Marimekko, Coco Chanel and Yves Saint Laurent.

Have a look at their Fall/Winter 2019 campaign below and their online boutique.

Photo credits: Rodebjer

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