RRR Universal, an Antwerp-Based Label

ENFNTSTERRIBLES

15 Jul
Fashion

Antwerp-Based Label RRR Universal Offers High-Quality Style Staples

There’s a new clothing label in town dubbed RRR Universal and they just dropped their first Universe collection with a campaign video. The collection is inspired by the early gabber scene in collaboration with legendary music group Kotzaak Klan. Scroll down to see their latest campaign and lookbook.

RRR Universal

Driven by eclecticism, RRR Universal is a new Antwerp-based menswear brand that launched its first collection this summer, which included two lines: Zero and Universe.

Their Zero line offers seasonal classics such as a camouflage raincoat, sweaters and T-shirts, a brass neck and wrist logo chain. For their bold and outspoken style staples, RRR Universal uses high-quality fabrics made in Europe.

Universe 1

The Universe 1 line, on the other hand, is inspired by the early gabber scene. They collaborated with Kotzaak Klan to bring a terror-themed collection. Think T-shirts with the “We Came To Hool” album cover by Dogge Team used as a print, sweaters and T-shirts with the Kotzaak Klan label print, other Terror logo print tops and more.

For the launch of the Universe 1 line, RRR Universal made a short movie directed by Rococo, where you see models Kelly Johansson, Jasper Coremans and Olivier Hendrikx wearing all pieces you can find on the RRR Universal webshop.

Besides the product, their campaign imagery is also very on point for a new brand. We’re low-key glad to see that this is not another T-shirt label without any soul. Instead of offering us what we already have, RRR Universal gives us what we need. Meaning that the brass logo chain and bracelet are already on our wishlist.

So, have a look at the campaign video and the lookbook shots:

RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label
RRR Universal, an Antwerp-Based Label

Photo credits: RRR Universal

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