The Universe 1 line, on the other hand, is inspired by the early gabber scene. They collaborated with Kotzaak Klan to bring a terror-themed collection. Think T-shirts with the “We Came To Hool” album cover by Dogge Team used as a print, sweaters and T-shirts with the Kotzaak Klan label print, other Terror logo print tops and more.
For the launch of the Universe 1 line, RRR Universal made a short movie directed by Rococo, where you see models Kelly Johansson, Jasper Coremans and Olivier Hendrikx wearing all pieces you can find on the RRR Universal webshop.
Besides the product, their campaign imagery is also very on point for a new brand. We’re low-key glad to see that this is not another T-shirt label without any soul. Instead of offering us what we already have, RRR Universal gives us what we need. Meaning that the brass logo chain and bracelet are already on our wishlist.
So, have a look at the campaign video and the lookbook shots: