The two Enfnts Terribles favorites, who recently won the Première Vision Grand Prize at Hyères Festival and got into the final of the 2018 LVMH Prize for Young Designers, were selected by Puig to bring “a big dose of coolness” to the brand.
From Antwerp to Paris
“We were looking for someone unique,” said José Manuel Albesa, president of brands, markets and operations at Puig, to WWD. “They did some sketches to show their vision for the brand, and I was really amazed because it was not an evolution, it was a revolution.” He went on by saying that “They have this kind of Caribbean joie de vivre. It’s very appropriate for the brand, and it’s extremely appropriate for the times.”
The position of joint artistic directors is effective immediately and it’s bringing some changes to the duo’s own brand as well. The two will be relocating their menswear brand Botter from Antwerp to Paris in September. Their first collection for Nina Ricci will be shown in March during the Fall/Winter 2019 shows in Paris.