In order to establish real change, supermodels like Karen Elson, Doutzen Kroes, Teddy Quinlivan, Milla Jovovich, Edie Campbell, and more signed an open letter calling out agencies, publishers, and designers to join Respect. American model and activist Sara Ziff who founded the Model Alliance in 2012, a New York-based nonprofit organization, is the face of this movement.
The Model Alliance
Led by founder Sara Ziff, the Model Alliance openly invited the concerned parties to sign a contract that protects models. “The program establishes an orderly and fair process for addressing charges of abuse. It provides comprehensive training and education to models and all industry participants,” said Sara Ziff in an interview with WWD. She goes on by saying: “This program benefits the models, photographers and other service providers, and every company that wants to do the right thing. The only people who don’t benefit are the harassers themselves.”
In our eyes, Sara Ziff has a major point. Because this legally-binding agreement enables models to file complaints through a confidential process. At the same time, it’s protecting them from retaliation and guaranteeing them an investigation by an independent entity. We honestly think this is an honorable initiative and we applaud her for it.