About Stylenanda
Stylenanda was founded in 2005 by Kim So-hee at the tender age of 21. However, her style and beauty sense immediately appealed to a large target group, it took her seven years to make the company profitable. The turnaround was mainly due to the company’s growing popularity in China. Last year, L’Oréal became the owner of Stylenanda. Kim So-hee still contributes to the success of the company as a chief creative executive.
Keeping up with the trends
Trends in Korea don’t differ that much from the ones in Europe. It’s just that they style it better, dare to wear the more outstanding pieces and combinations. Stylenanda embodies the Korean style perfectly and offers a good mix of commercial and more extravagant looks. On a beauty level, it’s all about keeping it natural. Soft pink and peach rule 3CE, which is the company’s beauty line.
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