ENFNTSTERRIBLES

Swatch X Louvre: When Timepieces Meet Art

For the 30th anniversary of the Louvre’s famous pyramids, the museum and Swiss watchmaker Swatch created a special collection. A first edition was launched in May 2019 with the Swatch x You collab. Out of four of the museum’s paintings you could create your own design. This week, a collection inspired by five other masterpieces will be added to the range.

Not your next best museum

With an annual amount of approximately 10 million visitors, the Louvre holds a strong first position as most visited museum in the world. More than 380.000 objects and 35.000 works of art are displayed in a total space of 652.000 sq ft.

What exactly makes the Louvre so popular?

An important factor is the museum’s magical building. The Louvre castle was built in the 12th century by King Philip Augustus and reconstructed into a palace in the 16th century. In 1989, the museum’s courtyard was provided with four glass pyramids, designed by Chinese-American architect I.M. Pei. Walking around the Louvre feels like time traveling to an extraordinary destination.

The most important source of attraction are masterpieces such as the Mona Lisa from Leonardo Da Vinci, Liberty Leading the People from Eugène Delacroix and Winged Venus of Samothrace. Just to set the scene: in order to get a short glimpse of the Mona Lisa painting you’ll have to stand in line for…. quite a while.

Swatch x Louvre

Mona Lisa by Leonardo Da Vinci

Swatch x Louvre

Mona Lisa by Leonardo Da Vinci

Swatch x Louvre

Protagonists in the second Swatch x Louvre drop are the Mona Lisa (Leonardo Da Vinci), Rape of Helena (Guido Reni), Marie de Médicis (Frans Pourbus le Jeune), Henri IV (Frans Pourbus le Jeune) and Liberty Leading the People (Eugène Delacroix). Unlike the first launch that allowed you to choose a scene out of four paintings, the designs are now fixed.

Our personal favorite? Marie de Médicis who got a little Marge Simpson makeover (honestly, it suits her).

The second Swatch x Louvre collab will launch worldwide on Thursday the 24th of October. All watches will be sold in stores and online.

Swatch x Louvre

Marie de Médicis by Frans Pourbus le Jeune

Swatch x Louvre

The Rape of Helena by Guido Reni

Swatch x Louvre

Detail of the Rape of Helena by Guido Reni

Swatch x Louvre

Gallery of Views of Ancient Rome by Giovanni Paolo Panini

Swatch x Louvre

Henri IV by Frans Pourbus le Jeune

Swatch x Louvre

The Louvre Museum

Photo credits: Swatch and Ruth Van Soom for ENFNTS TERRIBLES

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