A story about hair
Out of frustration always grow the best ideas, that was basically the start of Hairstory. Eli Halliwell, who ran Bumble and Bumble for many years, felt a serious lack of progress in the hair products business. On a daily base, something new was launched, but it was never truly innovative. That’s why he brought a group of former Bumble and Bumble employees together to rethink everything that involved hair products. At the top of their list was coming up with a new way to wash hair. Hairstory was born.
A shampoo and conditioner-in-one that’s 100% detergent-free and uses only a mix of essential oils and natural cleaning materials, that’s New Wash. There are three different products, depending on your hair story. Find out whether you should use the original, New Wash Deep or Rich via a few simple questions on the Hairstory website.