beauty recap


31 Dec

These Are the Beauty Products That Reigned in 2018

The year 2018 is coming to an end and while we won’t be discussing this year’s many petty celebrity breakups and even pettier rap beefs, we do want to discuss where our money went. What are the beauty products that claimed a spot on everybody and their mama’s beauty shelf this year? Whom are the companies we threw our money at in the name of self-love and self-care? This is where you find out which products you may bring along to the new year and which ones you should leave behind in 2018, with the toxic people and self-sabotaging habits.

1. The Year of Fenty

Okay, we hear you. Every year seems to be Rihanna’s year, but we feel like 2018 was where she gave us everything we could’ve ever wished for – except for that album. Fenty Beauty felt like a breeze of fresh air, flowing into the beauty industry. No more mixing four different foundation shades to somewhat match your skin tone. With Fenty Beauty, Rihanna really wanted to include everyone into the picture, no one has to compromise. And even though Fenty Beauty came out with a lot of successful products, we feel like the Pro Filt’r Foundation was the star of the show. From the formula to the color range, everyone seems to be raving about it, so it’s only fair to mention it in our beauty recap.

Beauty Products That Reigned in 2018
Beauty Products That Reigned in 2018

2. The underdog of the skincare world

The Ordinary is doing something that almost sounds too good to be true. They’re giving us affordable skin care options with high-quality ingredients that actually work their magic. When you watch people’s beauty shelves today, you’ll notice that there’s at least one product from The Ordinary among all the other products. Instead of presenting you with flashy marketing and even flashier packaging, The Ordinary keeps it very simple. All you need to get the hang of is knowing which ingredient does what exactly. Once you know what your skin wants and needs, you’ll most likely fall in love with the simplicity of the brand. And, spoiler alert, most of their products will cost you less than 10 euros (11 US dollars).

3. There’s a New Pair of Brows in Town

Remember when Anastasia Beverly Hills used to dominate the makeup world? There was no makeup tutorial without the Anastasia Beverly Hills Brow Wiz. Not this year, the consumer has replaced their trusty ABH with Benefit Cosmetics’ brow range. The company came out with a bunch of different brow products and every makeup guru has been all over them these past few months.

Beauty Recap Benefit Brows
beauty recap k beauty

4. The wonderful world that is K-Beauty

Obviously, K beauty has been around for a very long time, but it’s only since these past couple of years and especially in 2018 that K-beauty products were massively included in western beauty routines. From 10-step skin care routines, glass skin and snail gels to pimple patches and essences, everyone has been indulging on these east Asian beauty secrets and it looks like they’re here to stay. If we had to pinpoint one specific K-beauty product that has been raved about a lot this year, it has to be the Klairs freshly juiced vitamin C serum.

5. A honeymoon, but for your skin

Another product that stole many skin care aficionado’s hearts is the Farmacy’s honeymoon glow serum. It’s a recently launched, glow boosting serum that contains a blend of different AHA and BHA acids and flower acids. If you’re looking to give your skin a boost, fight dullness and uneven texture, you might want to give this Farmacy night serum a shot.

beauty recap farmacy
beauty recap krave beauty

6. Kraving SPF?

Beauty hypes come and go, but the importance of a good sunscreen remains timeless. It protects you from environmental stressors, it fights early signs of aging and helps with hyperpigmentation. If you think about it, sunscreen is the true hero of your skin care routine. And if you’re still on the search for a good sunscreen that won’t clog your pores and make your skin look or feel oily, say no more. Krave Beauty’s ‘Beet The Sun’ is an SPF50 sunscreen that will cater to all your needs. This company wants everyone to ‘press reset’ on their skin care routine and only use products that the skin actually needs.

beauty recap l'oreal

7. 2018’s Drugstore Hero

It’s on the cheaper side, you can find it in drugstores and it’ll give you the lashes of your dreams. We’re talking L’oreal’s Voluminous Paradise Lash Mascara that everybody and their momma tried out this year. It’s even said to be more popular than holy grail mascaras such as Too Faced’s Better Than Sex mascara. If you like your lashes thick, black and extra voluminous, you might want to rush to your closest drugstore and pick up this mascara.

Are these the only products that people loved this year? Definitely not. The Tarte shape tape concealer had its moment, there were dozens of eyeshadow palette launches, Glossier grew immensely – the list of product launches in 2018 is never-ending. So, here’s to a new year of more inclusivity in the beauty industry and the birth of more innovative and creative brands. We already can’t wait to see which product launches will be the death of our bank accounts.

Photo credits: Fenty Beauty, Krave Beauty, Farmacy Beauty, Sokoglam, L’oreal, Tom Newton

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