The dress was revealed during the annual gay pride at the Amsterdam museum. The campaign itself was shot at the Rijksmuseum, Amsterdam. Which is the most gorgeous location to do a fashion shoot like this. Watch the behind the scenes video HERE.
The dress has a total length of sixteen meters, from top to bottom. Unfortunately, the dress is HUGE and includes 72 flags. Each representing a country that is prosecuting homosexuality. We can’t believe there are that many countries who are still not accepting the simple thing that is being gay. Important detail: the top of the dress is made out of the flag of Amsterdam. This is meant as a sign because Amsterdam welcomes every sexuality or gender. A beautiful symbol!
The thing we like the most is that the dress isn’t ready. Every time a country is changing its medieval laws and accepts homosexuality, the dress changes a bit. The flag of the country that is accepting gay rights is being changed into a rainbow flag, the symbol of the LGBTQ+ pride. We can only hope that, one day, the dress will be one big rainbow.
For the release of The Rainbow Dress, Oeri van Woezik and Mattijs van Bergen did a shoot with top model Valentijn de Hingh. De Hingh has a special story herself, which fits perfectly with the dress. Valentijn de Hingh is transgender and used to have her own documentary about it. After that, she started modeling and worked with brands like & Other Stories, Maison Margiela and more. The gorgeous model is now a columnist, too.
Photo credits: Linda Stulic (right), Pieter Henket (others)
Dress: Fashion designer Mattijs van Bergen, interior designer Oeri van Woezik.
Model: Valentijn de Hingh.
Location: Rijksmuseum, Amsterdam.