Etam Live Show 2020

ENFNTSTERRIBLES

1 Oct
Fashion

This Was the Etam Live Show, Edition 2020

Etam was one of the few brands that decided to hold an actual show during Paris Fashion Week. A giant tribune was constructed outside their Haussman flagship store in order to respect the Covid-19 measures. The French lingerie label has a serious reputation when it comes to organizing spectacles and this edition was, despite the current situation, no less fun than the previous ones.

A sparkling silver catwalk, funky tunes (from Awa Sy and Imagination, amongst others), a diverse cast, and, of course, a collection full of eye candy made the 2020 show exciting to watch. Seeing rollerskate sensation Oumi Janta sliding by was the cherry on top (we love her).

In total, five different subcollections were presented, going from frivolous to sporty, bohemian, romantic, and disco. In general, all the looks did radiate a serious amount of “girls just wanna have fun”, whether it’s in lace, leather, glitter, or spandex.

You can rewatch the show via the Etam website.

Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
Etam Live Show 2020
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