To enforce the new campaign, Timberland asked some of its favorite changemakers to star in the images and video. Among them are producer and Harvard teacher IDK, songwriter Arlo Sparks, technician Tiegan Alysse, musical artist and director Shugga, ceramist Shino Takeda, and writer and world traveler Marc Yeh.
Timberland Announces New Era With ‘Built For The Bold’ Campagne
Timberland just launched its new campaign ‘Built For The Bold’ featuring Mary J.Blige, Arlo Parks, and more. The campaign had its kick off earlier this week in London, and we were fortunate enough to be at this special event.
‘Built For The Bold’ campaign movie
The highlight of the campaign is an anthem film, told by the queen of hiphop: Mary J Blige, who embodies the meaning of being bold. “Bold is fearless and confident, but bold is also being brave enough to start over,” says Mary J Blige. “These are words that describe my life. I have loved Timberland since I was a little girl, and I fully support the message of this campaign. Being bold is inside everyone of us.”
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