The collection consists of some of adidas’ most iconic pieces, with a bold graphic print and playful LOVE sign-off as common themes. The graphic print is inspired and powered by Tomorrowland’s famous fireworks, an explosion of color, and represents mutual values of diversity, equality, and inclusivity. LOVE, with the Tomorrowland logo as the letter O, is a subtle prompt to remind all to celebrate life and each other more.
You can buy the collection online on the websites of adidas, RBFA, and Tomorrowland and through selected adidas stores and retailers. If you’re lucky enough to attend Tomorrowland this year, you can also buy it at the festival.