Love Army for Somalia


How a Hashtag Turned into a Movement to help Somalia

Between all selfies, random status updates, bargains from Zara and crazy politicians… we actually saw some heartwarming stories passing by on social media this week. #TurkishAirlinesHelpSomalia was one of them. It reminded us about the fact that besides the disadvantages, Facebook, Twitter and Instagram sometimes do contribute to a better world.


Somalia isn’t exactly the country you’d go to on your next vacation. Civil wars and famine have tortured the country and its inhabitants for decades now. In a recent report, the UN warns that this year once again 360.000 children are malnourished. And even worse, 70.000 are in a life-threatening situations and urgently need medical help.

French blogger Jérôme Jarre, known for his support to many good causes, heard about the current situation while he was on the phone with a volunteer on-the-spot. In a video he posted on Twitter he tells that this volunteer saw a six-year-old girl dying in front of his eyes because of dehydration. And the saddest thing is, the subject is being concealed or downsized by the mainstream media.

In the same video Jérôme calls for action. He proposes to go with a plane full of food and water to Somalia to help the inhabitants. Since Turkish Airlines is the only company flying to the country, he launches the hashtag #TurkishAirlinesHelpSomalia. And asks all his followers to help him reach out to get Turkish Airlines’ attention.

In a matter of hours actor Ben Stiller, Youtube stars Casey Neistat, Juanpa Zurita and social media activist Chaka Bars rallied behind the project. Calling themselves the #LoveArmyForSomalia.

Love army for Somalia

The #LoveArmyForSomalia group got together right after and had a call with Turkish Airlines. Of course the company was on board because who could simply say no these these guys and their good cause. They also started raising money for the project, aiming 1 million dollars. In the meanwhile this amount has been transcended and every minute people are still donating.  Check out their GoFundMe page for updates and show some kindness by taking action yourself.

Of course there will be a lot more to helping the Somalis than some planes with food. You don’t just rescue a country and its population after years of destruction, ongoing fights and yet another famine. But what these guys are doing is incredibly heartwarming. It shows that the power of social media also has a good side. One where regular people like you and me can use their voice to help making the world a better place. Michael Jackson would be proud!

Photo credits: Love Army For Somalia and  Turkish Airlines

Love Army for Somalia

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.