ENFNTSTERRIBLES

29 Oct
Fashion

Twelvepieces: a High-End Streetwear Brand Highlighting Cultural Diversity and Freedom

The creative mind from Denmark, Hassan, shares a dedication and passion for fashion, art, music and creativity, which formed a basis for his lifestyle brand ‘Twelvepieces’ focusing on making limited high-end quality products. The inspiration for his collection is drawn from the roots of old Egypt in juxtaposition to the contemporary world.

Introducing Amir Hassan and his latest collection

In June 2016, Amir Hassan, born in Denmark by Egyptian parents, graduated at the VIA Design & Business University. After graduating, Amir was looking to partner up with someone to start his own line. At that time, his soon-to-be-partner, Frederik Christian Rasbech was also looking for a significant investment. By November 12th, 2016 the two friends founded Twelvepieces in Aarhus, Denmark.

The Danish-born Egyptian designer draws influence from Arabic traditions combined with a Danish aesthetic. His raison-d’etre is to underline that people are still fighting for basic human rights in the middle east and that people cannot be compared to their government. By staying out of the ideological and social debate, Amir wants to let the clothes speak for themselves. Amir is not trying to tell people what is right or wrong, but he’d rather inspire people to stand up for what they believe in.

Twelvepieces FW18 Collection "Fatamorgana"

Twelvepieces’ third collection dubbed “Fatamorgana”, boosts awareness and support about the basic human right to freedom. Crafted with comfort, uniqueness, social sustainability and availability in mind, the collection is also an encouragement to help cultural diversity and unite in the ambition of a better future for all citizens of planet earth. The inspiration behind this collection has been the phenomenon Fata Morgana, an optical illusion provoked by exceptional heat.

“When seeing a Fata Morgana, the human brain often tends to show an illusion of one’s utmost desire in the current situation. To me, Fatamorgana is a way to express my motivation and desire and actively contribute to a unified future, not defined by borders, skin color, religion or economic status.” – Amir Hassan

Twelvepieces FW18 Collection "Fatamorgana"

Produced in Europe

Twelvepieces designs and develops their collections in Denmark. All their clothes are cut and sewn for a unique fit. On top of that, Arabic calligraphy is a big part of the brands DNA. The exclusive capsule collections are very limited, they produced 12 styles and only 12 pieces of each style. Every clothing piece is numbered from 1-12 to 12-12. We like the collection because it offers new takes on iconic silhouettes with a street and minimalist approach.

Twelvepieces FW18 Collection "Fatamorgana"
Twelvepieces FW18 Collection "Fatamorgana"
Twelvepieces FW18 Collection "Fatamorgana"
Twelvepieces FW18 Collection "Fatamorgana"
Twelvepieces FW18 Collection "Fatamorgana"
Twelvepieces FW18 Collection "Fatamorgana"
Twelvepieces FW18 Collection "Fatamorgana"
Twelvepieces FW18 Collection "Fatamorgana"

Photo credits: TWELVEPIECES

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