Maxim Meyer-Horn

21 Dec 2021

UNRUN Wants to Fight Inequality in the World of Sports

Olivia Borlée and Élodie Ouédraogo are both Olympic champions and know that hard work always pays off. Since their days as professional athletes are over, they started their own activewear brand 42/54, which is now rebranded as UNRUN. The new brand name stands for the course they haven’t run yet and is launched with a campaign that addresses the inequality in the world of sports.


From their own experiences, Olivia Borlée and Élodie Ouédraogo know that female athletes don’t get the same opportunities even though they’re training just as hard as their male colleagues. Their campaign wants to start a movement and bring awareness to this topic in an artistic way. Under the slogan #DONTLETTHEMSTOPUS, they want to empower female athletes and created a new collection.

Activewear often looks boring or uninspired but UNRUN gives it a very interesting fashion appeal. With great silhouettes and shapes, their designs look timeless and futuristic at the same time. Nobody can stop UNRUN because these two trailblazers are determined to change the game.

The new UNRUN collection is available via their online shop.


Pictures by Daniil Lavrovski for UNRUN

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