Flo Windey is the new messiah of Generation Z. Only a few media personalities dare to talk about the topics she’s opening up about: sex, drugs, and mental health. Flo Windey isn’t shy to share her feelings about all of it and now she’ll host a TV-show on VTM 2 where she explores the boundaries of these themes. Her first TV-show Club Flo, which is premiering on Thursday November 19, is a unicorn in our tv-world and is exactly what youngsters need. In our interview, Windey talks about her struggles in the past, breaking taboos, and shares her definition of being an influencer.
You finished studying and are now working full-time. How is your work-life so far?
It’s very fun, but I really have to adapt to this new situation. When I was studying, I also worked two or three days a week. Now, I’m really focused on my job, and I noticed that there’s a big difference between producing something for television and online. Whenever you make online videos, you have instant gratification, and it’s mostly out within a week. Television is like being pregnant and looking forward to the moment it finally comes out. I have to be more patient now because the television formats I’m shooting mostly come on television three months later.
People got to know you thanks to a takeover of Studio Brussel’s Snapchat a couple of years ago. Do you like to be called an ‘influencer’?
It’s an expression that was invented by marketers, which YouTubers and Instagrammers took over. I think it’s better to label yourself as a YouTuber, Instagrammer, or content creator. I don’t feel like you need to attach yourself to the advertisement part of the job. Besides, influencing — to me — is way more than just posting pictures for a brand. You can take your responsibility and use your platform to talk about social problems, and that’s what I do too.