ENFNTSTERRIBLES

14 Jan 2023
Fashion

Valentino Launches New Maison Valentino Essentials Collection With AI-Designed Campaign

Valentino has officially left its Pink PP era and is ready to add some color! With this new ‘Maison Valentino Essentials’ collection, creative director Pierpaolo Piccioli explores the idea of an unremitting, graceful sense of pureness, through lines that are exact, streamlined, and vibrating. Essential, in fact.

“During the past twenty years, men have changed because the male figure, after centuries of immobility, has been put on the hot seat by the new role that women have taken on,” says Pierpaolo Piccioli in notes shared by Valentino. “This is the positive change that needs to be narrated. It is a way of being yourself. It is the most interesting thing that has happened in fashion in the last 20 years. Before that, freedom only seemed to exist in music (David Bowie).”

Fragility and AI

For Pierpaolo Piccioli, romanticism and fragility are part of the picture, and so is diversity. This awareness activates a process in which opposites merge fluidly. Items like tailored blazers, bermuda shorts, foulard blouses, coats, pajamas, suits, and Valentino Garavani accessories express both timeliness and timelessness. With a very high couture feel to the entire collection, this collection is something we would love to wear on a sunny spring day.

To launch this maison Valentino Essentials collection, Valentino worked with art director Tommaso Garner and the AI Designer Vittorio Maria Dal Maso. They created a lookbook with AI that goes back to the basics, including everything that is important to Pierpaolo: diversity, individuality, and identity.

Shop the collection and discover more on Valentino’s website. 

Photo credits:

A project by Tommaso Garner (Art Director) and Vittorio Maria Dal Maso (AI Designer), with The circumstances
Images: Nicolò Amoretti (AI PH Designer)

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