Enfnts Terribles

Heterodoxa_, located in the Sacristiesteeg in Hasselt, will sell high-end vintage clothes from the ’60s until the early 2000s by brands like Courrèges, Thierry Mugler, Vivienne Westwood, Versace, Alaïa, Chloé, Christian Lacroix, and more. The new store is right next to Jeurissen Couture,  the multi-brand store her father and sister have taken over from her grandparents. It’s a family business that has existed for over four generations now.

Built on a legacy

The shop, as well as its online platform, was founded by Laetitia Jeurissen. It’s built on the legacy of her grandparents, who opened Jeurissen Couture in the ’60s. They introduced Courrèges to Belgium for the first time, as well as many other designers who just started making a name for themselves in the international fashion scene.

“My grandparents were pioneers in Belgian fashion retailing. My grandfather was an art collector and my grandmother was a diva of sorts. She was always dressed very extravagantly,” Laetitia explains. “They bought clothes like they bought works of art. My grandparents were always looking to discover and support young talent before the fashion industry picked up on them. My grandfather had a lot of fun making extraordinary storefront windows and creating displays for the clothing as if they were art installations.”