The same but 100% organic
In 1999, we didn’t know that producing a single pair of jeans requires an immense amount of water and energy and creates significant pollution. That there were also pesticides involved was the least of our worries. Fortunately, in that case, things changed for the better and Weekday is taking a lead when it comes to the environmental matter. This collection will be made from 100% organic cotton.
This collection reflects the Weekday denim core, but it is also a celebration of having reached the 2020 cotton goal, which has led to all cotton in the brand assortment being organic or recycled. Reaching this goal is a big step towards all materials being sourced in a more responsible way by 2030.